Its Me

AboutMe

Communication skills expert, specialized in Public Relations and Press Office.
Thanks to storytelling, copywriting and content marketing, I create effective content to grow the business, and increase brand awareness.
I speak three languages, English, German, French and I am a member of the Regional Order of Journalists of Lombardy.
In my professional career I have built a strong network of media contacts with editors, editor-in-chiefs, news directors, as well as bloggers and influencers. I have contributed to the achievement of important goals in the Retail and Consumer sectors and in the PSA Peugeot Citroën Group I have actively participated in the growth phase of the company as a technological and trendy brand among young people.
I like to make my skills available to those who want to increase their reputation, thanks to a quality multichannel communication

Services

PRESS OFFICE
Press releases editing and spreading
Press conferences organization
PR with media and opinion leaders
Press review
Content editing for blog and social media
Event creation and organization

STORYTELLING & COPYWRITING

Creative and results-driven team player with a strong focus on operational excellence, able to articulate vision and message to diverse stakeholders

MEDIA MONITORING

Committed to providing organizations with positive interactions with the media to maintain reputation, strengthen consumer loyalty, and establish credibility

PROJECT MANAGEMENT

Planning and completing cross-cutting projects according to shared strategic objectives

MySkills

Digital communicator, expert in content marketing tactical planning, with a large database of media contacts, talented in providing excellent results in terms of press coverage and brand awareness

Press Releases and Press Reviews
Press Conferences, Interviews
Blog, Articles, Editorials
Social Media Planning
Content Editing
Event creation and organization

PortFolio

FeedBack

TimeLine

2022 to date

IMAGEWARE
PR Account Manager

Mi occupo di gestire la comunicazione di aziende operanti prevalentemente in ambito tecnologico, con la responsabilità di sviluppare e implementare per loro i piani di comunicazione e le pubbliche relazioni

2021-2022

MEDIA AMBIENCE
PR & Media Relations Officer

Ho seguito le attività di ufficio stampa per importanti clienti dell'agenzia in ambito automotive, grazie all'ampia rete di contatti e alle relazioni consolidate negli anni con i giornalisti del settore auto ed extra settore

2018-2021

101CAFFE’
Public Relations and Press Office Manager

I created press office and media relations department, developed CEO & Founder brand awareness and personal branding (1st industry LinkedIn SSI), contributed to the achievement of the "Best Product of the Year 2019-2020 and 2020-2021" Awards and "Retailer of the Year 2019-2020" awarded by consumers, worked on the national advertising campaign broadcast on LA7 channel

2018

CITNOW VIDEO
Press Office Manager

In charge of the Italian launch of new video technology for car dealers, workshops and end users

2018

POCKET WATT
Communications Manager

In charge of the Italian launch of the Pocket Watt project funded by the European Commission

2015-2017

TOURING SUPERLEGGERA
Marketing & Communications Officer

I organized the first Italian press conference for 100 journalists, contributed to the achievement of the Design Award 2016 for the launch of Alfa Romeo Disco Volante Spyder by Touring at “Concorso d'Eleganza Villa d'Este”

2015

PSA PEUGEOT CITROËN
Media Corporate Specialist

I designed the high-end positioning strategy

2001-2015

CITROËN ITALIA
Press Specialist

I actively contributed to the growth phase of the company as a trendy techno-logical brand among young people, by launching Xsara Picasso and C3, leaders in their segment

1999-2001

JOHNSON CONTROLS
Marketing Specialist

I created the first corporate Team Work in Action event for the Italian branch

ContactMe

    EMAIL

    info@valeriamusti.com

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    English (UK)