Its Me

AboutMe

Communication skills expert, specialized in Public Relations and Press Office.
Thanks to storytelling, copywriting and content marketing, I create effective content to grow the business, and increase brand awareness.
I speak three languages, English, German, French and I am a member of the Regional Order of Journalists of Lombardy.
In my professional career I have built a strong network of media contacts with editors, editor-in-chiefs, news directors, as well as bloggers and influencers. I have contributed to the achievement of important goals in the Retail and Consumer sectors and in the PSA Peugeot Citroën Group I have actively participated in the growth phase of the company as a technological and trendy brand among young people.
I like to make my skills available to those who want to increase their reputation, thanks to a quality multichannel communication

Services

PRESS OFFICE
Press releases editing and spreading
Press conferences organization
PR with media and opinion leaders
Press review
Content editing for blog and social media
Event creation and organization

STORYTELLING & COPYWRITING

Team player creativa, con una forte attenzione all'eccellenza operativa, sono in grado di trasferire visione e messaggio ad audience differenti

MEDIA MONITORING

Committed to providing organizations with positive interactions with the media to maintain reputation, strengthen consumer loyalty, and establish credibility

PROJECT MANAGEMENT

Planning and completing cross-cutting projects according to shared strategic objectives

MySkills

Digital communicator, expert in content marketing tactical planning, with a large database of media contacts, talented in providing excellent results in terms of press coverage and brand awareness

Press Releases and Press Reviews
Press Conferences, Interviews
Blog, Articles, Editorials
Social Media Planning
Content Editing
Event creation and organization

PortFolio

FeedBack

TimeLine

2022 to date

IMAGEWARE
PR Account Manager

I manage the communication of companies operating mainly in the technology sector, with the responsibility of developing and implementing communication plans and public relations for them

2021-2022

MEDIA AMBIENCE
PR & Media Relations Officer

I managed the press office activities for important clients of the agency in the automotive field, thanks to my wide network of contacts built over the years with auto industry journalists and the extra sector media

2018-2021

101CAFFE’
Public Relations and Press Office Manager

I created press office and media relations department, developed CEO & Founder brand awareness and personal branding (1st industry LinkedIn SSI), contributed to the achievement of the "Best Product of the Year 2019-2020 and 2020-2021" Awards and "Retailer of the Year 2019-2020" awarded by consumers, worked on the national advertising campaign broadcast on LA7 channel

2018

CITNOW VIDEO
Press Office Manager

In charge of the Italian launch of new video technology for car dealers, workshops and end users

2018

POCKET WATT
Communications Manager

In charge of the Italian launch of the Pocket Watt project funded by the European Commission

2015-2017

TOURING SUPERLEGGERA
Marketing & Communications Officer

I organized the first Italian press conference for 100 journalists, contributed to the achievement of the Design Award 2016 for the launch of Alfa Romeo Disco Volante Spyder by Touring at “Concorso d'Eleganza Villa d'Este”

2015

PSA PEUGEOT CITROËN
Media Corporate Specialist

I designed the high-end positioning strategy

2001-2015

CITROËN ITALIA
Press Specialist

I actively contributed to the growth phase of the company as a trendy techno-logical brand among young people, by launching Xsara Picasso and C3, leaders in their segment

1999-2001

JOHNSON CONTROLS
Marketing Specialist

I created the first corporate Team Work in Action event for the Italian branch

ContactMe

    EMAIL

    info@valeriamusti.com

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    English (UK)